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LG OLED77B16LA 77” UHD 4K Smart HDR AI OLED TV Wifi WebOS Freeview/ Freesat

£1,799.00

Out of stock


  • LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity

  • α7 Gen4 AI processor 4K / 120 Hz – outstanding picture & sound

  • Intense Cinema & Sport with Dolby Vision IQ and Dolby Atmos

  • Responsive Gaming with HDMI 2.1, VRR, HFR, Game Optimiser

  • Low blue light & flicker free for less eye fatigue and safer viewing

  • EXTRA 10% OFF – use code: LG10 (ends 1st Feb)


Box Contains: TV, Stand, Magic Remote, Power Cable

The TV will not have been used for any longer then 28 days from new and will have very low hours usage on the panel. The condition is A grade. 

Tested and refurbished and in very good condition. The screen will be in perfect condition however the TV may have dust or fingerprints due to handling during testing.

12 months warranty included. 
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.

A spectacular waterfall with beautiful scenery displayed on an OLED TV(play the video)

LIGHT UP YOUR WORLD with SELF-LIT PiXELS

LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

A scene of the moon, LED on the left side with unclear black and OLED on the right with perfect black(play the video)

*Screen images simulated.

SELF-LIT PiXELS.
100 million reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.

A TV screen showing milky way, blue sky, and explosion of colorful dust with great quality(play the video)

100% Colour Fidelity

OLED passes with flying colours

Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.
*colour fidelity determines whether a display’s colour accuracy is Delta E ≦2 across 125 colour samples.
**83-inch LG OLED panel will be certified in the first half of 2021.
100% Colour Volume

A dazzling display of colour.

LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV’s full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.
A 100% Colour Volume logo certified by Intertek. A comparison graph between 70% Colour Volume and 100% Colour Volume.
*Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
*70% Colour Volume refers to LG’s UHD TVs.
*Images simulated to enhance feature understanding.

LG OLED TV.
A view found nowhere else.

If you’re looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It’s everything you want a TV to be.
A man sitting on a couch in a dark room is watching TV displaying a man standing in the middle of a snow mountain. A girl is playing computer game with a large screen TV displaying a soldier coming down from a helicopter. Four people sitting on a couch are watching soccer game in a living room. A woman is looking at a TV hung on the wall displaying an art.
*Disney+ subscription required

OLED Cinema.
Sharp picture for more immersive movie.

LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels deliver movies as the director intended.

A man watching Netflix's Midnight Sky content in the cinema room. And the Be the hero slogan is visible

*Disney+ subscription required.
Entertainment

Entertainment

Home to all your favourites.

Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.
*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc,
Registered in the U.S. and other countries.
***Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities.
****Supported service may differ by country.
A scene of a woman wearing sunglasses is divided into two for visual comparison. On the image, there are text of SDR on the bottom left and Dolby Vision IQ logo on the bottom right.

Dolby Vision IQ & Dolby Atmos

Awe-inspiring drama to every genre

Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
*Screen images simulated.
Christopher Nolan doing an interview in a theatre room

FILMMAKER MODE™

The director’s vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.
LG’s TV processing technology graph in the middle between input image on the left and vivid output on the right

HDR 10 Pro

Get the full range of enjoyment.

LG’s own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

OLED Gaming.
Swift response for faster gaming

LG OLED TV is designed for next generation consoles, boosting your competitive edge with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

A girl in the gaming room assimilates to the main character of the Assassin's Creed game and plays a game. And Be the game changer, Light the play up slogan is visible

The NVIDIA G-SYNC logo, the AMD FreeSync logo, and the XBOX SEREIS X logo are arranged horizontally in the black background
Partnerships with
Game Industry Leaders

An unbeatable combo.

LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you’re guaranteed to get the most out of gaming every time you play.
A close up of a player playing a racing game on a TV screen. On the image, there are Dolby Vision logo, HDMI logo, VRR logo, and ALLM logo on the top and 1ms Response Time logo on the bottom right.

The Latest Gaming Specs

Play at the highest standard.

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics to give you a more lifelike experience and a better chance of winning. Additionally, OLED C1 and G1 are now the world’s first TVs to support the incredible Dolby Vision® HDR at 4K 120Hz for gaming, enhancing the playing experience to previously unseen levels.
A display is showing a game scene that a man is holding a gun in the middle of a war in first person view. On the scene there is a game dashboard popped up. A game optimizer display is popped up when the game optimizer button is clicked on game dashboard.

Game Setting Controls

Complete and convenient control over game settings.

Game Optimizer provides optimized settings for various game genres including FPS, RPG, and RTS. You can access everything in one place for greater control over picture and sound. And toggle VRR, NVIDIA G-SYNC, and AMD FreeSync™ technologies. The new Game Dashboard is a simplified menu that lets you quickly check or make adjustments to certain game settings on the fly — all during gameplay. While the dashboard is open, you can go back to the optimizer to access more settings or change the color of the gaming style head up display.
*Availability of software updates may vary depending on model and region.
**The service will be available from the second half of the year.
***NVIDIA G-SYNC and AMD FreeSync™ Premium are only supported on Z1, G1, C1, and B1 models.

OLED Sport.
Smooth motion for more realistic sport

LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

A man assimilates to a soccer player and sits on the sofa watching a soccer game. While watching, friends come and watch together. And the Be the superstar, Light the game up slogan is visible

A scene of playing soccer is divided into two for visual comparison. On the image, there are text of LCD/LED on the bottom left and LG OLED logo on the bottom right.

OLED Motion

You’ve never seen movement like this.

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
*Screen images simulated.
A man and a woman clinking glasses on a TV screen while sports alerts being notified

Sports Alert

Never miss your team play.

Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content.
*Usage may vary by country.
A family sitting on a couch watching soccer on TV

Bluetooth Surround Ready

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.

OLED Design.
Slim design for more stylish space

LG OLED TV’s world-leading technology becomes even more incredible when you experience the unimaginably thin and light design. Your OLED TV will merge seamlessly and elegantly into any room of your home, enabling the brilliance of OLED wherever you want it.
A TV showing a tree emitting red light in a white and simple house setting
α7 Gen4 AI Processor 4K

Brains that will blow your mind.

At the core of LG OLED TV B1 is the α7 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
*Screen images simulated.
This is what pro looks like.

AI Picture

This is what pro looks like.

Using a vast database of over one million visual data points, the deep-learning algorithm recognises content, removes noise, and optimises picture quality.
*AI Picture will not work with any copyright-protected content on OTT services.
Sound turned up to pro.

AI Sound

Sound turned up to pro.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimise the sound by genre for a more immersive experience.

LG OLED.
We care about
the bigger picture.

LG OLED TVs are safer for you and the environment than LED TVs. Because OLED uses self-lit pixels, it’s more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognised as eco-friendly with reduced risk of hazardous emissions.
Eye Comfort

Watch in comfort for longer.

If you worry about you and your family’s eyes, LG OLED TVs provide a more comfortable way to watch for longer. They’ve been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.
This is the card describing the "Eye Comfort Display". This is a scene of a boy watching TV in a prone position. Four logos have been placed for "Eye Comfort Display" certification.
*LG OLED TV sets, except LG OLED R, have been certified as low-blue light displays by TUV-Eyesafe®.
*LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.

Caring is in our nature.

LG OLED TVs are officially kinder to the planet. When compared with LED TVs, they’re safer because they don’t use backlights, they’re made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.
*LG OLED TV sets and panels have received Eco-Product certifications from SGS.<br> **Only C1 and G1 models are currently certified.<br> ***Z1, B1, and C1 models will be certified at a later date.
*LG OLED TV sets and panels have received Eco-Product certifications from SGS.
**Only C1 and G1 models are currently certified.
***Z1, B1, and C1 models will be certified at a later date.
AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximise your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

A TV screen showing various contents listed and recommended by LG ThinQ AI

A TV screen displaying newly designed home screen with personalized contents and channels

New Home

Welcome to your new home.

Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.
*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.
Core functions of magic remote control shown in pictogram

New Magic Remote

More like a magic wand.

The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.
*NFC support may differ by model.
This card describes voice commands. LG ThinQ AI logo, Hey Google logo, and Amazon Alexa logo were placed.

Voice Command

Your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.
*LG TV & Audio AR Experience is available for download on the App Store and Google Play.
*This product does not include an antenna or the cables to connect an antenna or external devices.
SKU: OLED77B16LA Category:
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